QR Codes

An excellent example of how direct mail campaigns can support online efforts, these images can be scanned with smartphones, directing users to websites, where they can access more information. They also add an extra dimension to the measurability of a DM piece because it’s easy to track how many recipients scan the QR code and land on the website. Requiring only a smartphone and free scanning application, they showcase the seamless integration possible between physical and digital.

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